Learn What Makes Us A Leading Authority In Digital Marketing
Meet the team
Nick Lalwani, the CEO of Create By Influence (CBI), is a visionary entrepreneur whose journey in the digital landscape began with the founding of CBI in 2018. With a passion for empowering businesses through cutting-edge digital experiences and fostering lasting connections, Nick has played a pivotal role in shaping CBI’s success. In 2023, he expanded his horizons by co-founding a new software venture aimed at bridging the gap between loan officers and realtors, in collaboration with Steven Spencer and venture partner Dave Long. Beyond his role at CBI, Nick holds an active real estate license, contributing a unique perspective to the real estate and technology intersection. Nick Lalwani’s leadership is marked by innovation, strategic vision, and a commitment to building a culture of excellence within the organization and the industries he engages with.
Nick Lalwani
CEO & Visionary / Founder
Steven Spencer, the COO of Create By Influence (CBI), is a dynamic entrepreneur with a passion for digital innovation and strategic leadership. Co-founding CBI alongside Nick Lalwani in 2018, Steven has been instrumental in steering the company’s growth and success. In 2023, he expanded CBI’s horizons by venturing into a new software initiative, collaborating with Nick and venture partner Dave Long to bridge the gap between loan officers and realtors. In addition to his role at CBI, Steven holds an active real estate license, demonstrating his hands-on involvement and deep understanding of the real estate industry. Steven Spencer is recognized for his dedication to cultivating a championship culture within the organization and for his continuous pursuit of innovation and excellence in both the digital and real estate realms.
Steven Spencer
COO & Integrator / Co-Founder
Dave Long, a pivotal venture partner in Create By Influence’s (CBI) journey, brings a wealth of experience and strategic acumen to the table. His collaboration with Nick Lalwani and Steven Spencer in 2023 marked the inception of a new software venture called M4L (Marketing 4 Lenders), focused on bridging the gap between loan officers and realtors. With a keen understanding of business dynamics, Dave’s contributions have been instrumental in shaping the innovative direction of CBI’s expansion. His strategic insights and commitment to fostering collaborative ventures underscore his role in driving success for both CBI and its ventures. Beyond his professional endeavors, Dave Long is recognized for his dedication to creating impactful solutions and building partnerships that transcend industry boundaries.
Dave Long
Mortgage & Venture Partner
Christian Orama, the Assistant Director at Create By Influence (CBI), is a versatile and dedicated leader who plays a pivotal role in supporting the overall direction and management of the organization. With a keen understanding of business operations, Christian provides valuable assistance to the executive team in strategic decision-making and implementation. His multifaceted role encompasses coordination, communication, and project management, ensuring that CBI operates smoothly and efficiently. Christian’s commitment to excellence is evident in his meticulous attention to detail and proactive approach to problem-solving. His collaborative spirit and ability to foster positive working relationships contribute to a harmonious work environment at CBI. Christian Orama stands as a crucial bridge between various departments, ensuring that the organization’s objectives are aligned and successfully executed. His dedication and leadership qualities significantly contribute to CBI’s continued success and growth in the competitive digital landscape.
Christian Orama
Assistant Director
Tudor Corman, a proficient media buyer, stands as a key player in the success of Create By Influence (CBI). With a keen understanding of the ever-evolving landscape of digital media, Tudor plays a crucial role in shaping and executing CBI’s advertising strategies. His expertise extends to optimizing media campaigns for maximum impact, ensuring that CBI’s messages reach the right audiences effectively. Tudor brings a creative and analytical approach to media buying, leveraging data-driven insights to drive successful outcomes. His dedication to staying abreast of industry trends and utilizing cutting-edge techniques makes him an invaluable asset to CBI’s marketing endeavors. Tudor Corman’s commitment to excellence and innovation in media buying contributes significantly to CBI’s continued success in the competitive digital landscape.
Tudor Corman
Senior Media Buyer
Maryam Zohhad, the Marketing Design Director at Create By Influence (CBI), is a creative force behind the visual identity and aesthetic appeal of the company’s marketing endeavors. With a keen eye for design and a deep understanding of brand messaging, Maryam plays a pivotal role in shaping CBI’s visual narrative. Her leadership in the design department ensures that CBI’s marketing materials not only reflect the company’s core values but also captivate and resonate with the target audience. Maryam brings a blend of artistic flair and strategic thinking to her role, constantly pushing the boundaries of creativity to elevate CBI’s brand presence. Her dedication to excellence in design, combined with a commitment to staying ahead of design trends, contributes significantly to the overall impact and success of CBI’s marketing campaigns. Maryam Zohhad stands as a driving force in creating visually compelling and memorable experiences that reinforce CBI’s position in the digital landscape.
Maryam Zohad
Marketing Design Director
Andrew Tan, the Automation Specialist at Create By Influence (CBI), is a technical wizard who plays a critical role in streamlining and optimizing operational processes within the organization. Armed with a deep understanding of automation technologies, Andrew spearheads initiatives to enhance efficiency and productivity across various facets of CBI’s operations. His expertise lies in developing and implementing automated solutions that not only save time and resources but also contribute to the overall effectiveness of workflows. Andrew’s meticulous approach to identifying opportunities for automation and his ability to integrate cutting-edge technologies make him an invaluable asset to CBI. With a commitment to staying at the forefront of automation trends, Andrew Tan ensures that CBI remains ahead of the curve in leveraging technology to drive innovation and operational excellence. His contributions significantly contribute to CBI’s ability to navigate the fast-paced and dynamic landscape of the digital industry.
Andrew Tan
Marketing Automation Specialist
Carl Juevesano, the SEO Specialist at Create By Influence (CBI), is a seasoned professional who brings a wealth of expertise to the forefront of our digital strategies. With a keen understanding of search engine optimization, Carl plays a pivotal role in optimizing online visibility and driving organic traffic to our digital assets. His analytical approach to keyword research, content optimization, and technical SEO ensures that CBI maintains a strong and competitive online presence. Carl’s commitment to staying abreast of industry trends and search engine algorithms positions our digital initiatives for long-term success. With a focus on delivering measurable results, Carl Juevesano is a driving force behind our SEO efforts, contributing significantly to the overall success of CBI in the digital landscape.
Carl Juevesano
SEO Specialist
Our story
CBI began in 2018 when two friends, Nick Lalwani (CEO) and Steven Spencer (COO), shared the same vision of empowering businesses through an unrivaled digital experience and enduring friendships. As we expanded, we built a multi-cultural team of digital innovators committed to cultivating a championship culture within our organization. Each of us is responsible for laying new bricks and empowering one another to take on leadership roles inside CBI.
After discovering the missing pieces of the puzzle with winning results and clients, Nick and Steven pivoted CBI to fully focus on real estate. As Lalwani and Spencer plan to practice what they preach, they will utilize CBI’s expertise in the real estate field to deliver unparalleled customer-centric services.
In 2018, CBI was founded by Nick Lalwani (CEO) and Steven Spencer (COO) with a shared vision of empowering businesses through an unparalleled digital experience and enduring friendships. As the company expanded, the founders, in 2023, took a strategic leap by forming a new software venture with mortgage professional, Dave Long as a venture partner. This venture is specifically designed to bridge the gap between loan officers and realtors. Notably, both Nick and Steven, who are also active real estate license holders, bring a comprehensive understanding of the industry to this innovative initiative. Throughout the growth of CBI, a diverse team of digital innovators has been cultivated, committed to building a championship culture within the organization. The founders’ move into the real estate and software space in 2024 reflects their ongoing commitment to innovation and leadership within the industry.
Create By Influence (CBI) thrives on its core values encapsulated in WISE—Winning, Innovation, Synergy, and Empowerment. Winning is our commitment to surpassing expectations and ensuring customer satisfaction. Innovation fuels our proactive approach to staying at the forefront of industry trends and delivering inventive solutions. Synergy is the backbone of our collaborative efforts, harnessing collective intelligence for superior outcomes. Empowerment is not just a value but a practice, fostering an environment where creativity flourishes, ideas are valued, and individuals are inspired to contribute their best. WISE isn’t just a mantra; it’s the foundation that propels us to be dynamic and influential in our industry.
